Don’t get left behind

Your competitors are already reaching thousands of targeted candidates on social media

Recruitment has moved on, have you?

Job boards alone no longer cut it. You’ve probably already come to that conclusion yourself.

Unlike job boards, social media sponsored ads don’t rely on luck, you target, engage, and remarket.

You reach people in their downtime, where they’re relaxed and receptive, putting your brand and vacancies front and centre.

Companies that embrace social hiring aren’t just making quicker hires, they’re reducing recruitment costs, building long-term talent pools, and attracting higher-quality candidates.

Right now, the companies you compete with are already building pipelines of future talent.

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What’s included

Artwork & Creatives

Scroll-stopping creatives designed to grab attention and drive engagement. Multiple versions of each ad are created, using different visuals and copy to appeal to a variety of audiences. These versions are tested in real time, and the platform automatically prioritises the best-performing ads to maximise reach and response.

It’s a data-led approach to creative that ensures your campaign evolves as it runs and is always optimised for performance.

Best of all, the entire process is managed for you, from design and testing to deployment and reporting.

Audience creation

We build custom, tailored audiences to make every penny of your budget work harder, reducing waste and improving application quality from day one. We layer in location data to ensure your ads are only shown to people within a commutable radius of your vacancy. This eliminates irrelevant clicks and boosts response rates.

Once created, your audience can be targeted in future campaigns. Building brand loyalty in this way helps with future recruitment campaigns.

Step 1

Target

We target users based on their location and their interactions, both on Facebook and on the landing page (application form).
We use advanced tracking pixels to gain valuable insights into your most suitable candidates.
This allows us to retarget and re-engage them later through the remarketing process.

Step 2

Engage

Once your ad reaches the right people, engagement is about sparking interest and encouraging action.
We create scroll-stopping creatives designed to grab attention within the first few seconds.
Clear, concise messaging coupled with headlines and captions that guide users towards clicking, liking, sharing, or commenting.

Step 3

Remarket

Very few people convert on the first interaction. Remarketing brings them back and increases conversion rates.
We use tracking pixels to show follow-up ads to people who’ve visited your application form but didn’t fully engage first time round.
We typically use a different set of creatives to remarket.

Target

The days of ‘post and pray’ are over. We precisely target your ideal candidates using Facebook’s advanced audience tools.

We target candidates in the exact geographical area you need
Retarget your previous applicants or website visitors
Tap into Facebook’s data to reach people who mirror your best matches

Engage

We craft high-converting ad creatives that stop thumbs in their tracks. Your jobs are not lost in a sea of posts; they dominate the feed, generating immediate interest from both active and passive job seekers.

Scroll-stopping headlines
Compelling visuals
Crystal-clear calls to action

Remarket

Most people don’t apply on the first click. With our remarketing strategy, we continue to engage candidates who interacted with your ads but didn’t apply. This maximises every penny of your recruitment budget and builds a warm pool of candidates ready to apply when the time is right.

Re-engagement campaigns to nudge fence-sitters
Reminder ads after 3-5 days
Audience expansion to friends-of-friends

Are job boards dead?

Time spent on job boards

The average person spends over two hours per day scrolling through social media platforms like Facebook and Instagram.

By contrast, most candidates visit job boards sporadically, often checking once and failing to return until weeks later. Social media guarantees daily visibility.

Passive candidates

Active jobseekers visit job boards, but they represent a small fraction of the total candidate market.

Social media campaigns put your vacancy in front of these high-value passive candidates before they start actively looking.

Ongoing reach and remarketing

Job boards show your ad once, then it quickly disappears under hundreds of new postings within days.

Social media allows for continuous remarketing, keeping your vacancy visible to interested candidates for a longer period.

Repeated exposure boosts engagement, trust, and application rates.

Conclusion

Job boards still have their place, but they’re no longer a one-size-fits-all solution.

Smart recruiters are mixing job boards with targeted social media campaigns, reaching passive candidates and building strong local brand awareness.

Make your recruitment budget work harder by investing part of it into growing your brand on social media.

Example campaigns

Espresso yourself – Become the heart of our new Coffee Shop in central London.

hiredonline.co.uk
Barista
£28,000 + Bonus

Lead the charge – We’re hiring a Sales Manager.
Birmingham area.

hiredonline.co.uk
Sales Manager
£48,000 + Bonus + Car

From chaos to calm – We need your office management skills. Central Glasgow.

hiredonline.co.uk
Office Manager – Glasgow
£40,000 + Bonus + Pension

Help people thrive – Become our next HR Advisor.
Central Birmingham.

hiredonline.co.uk
HR Advisor – Birmingham
£40,000 + Bonus + Benefits

Lead projects. Deliver results.
Join us as a Project Manager.

hiredonline.co.uk
Project Manager – IT
£35,000 + Benefits

Warehouse Operatives – Full Training Given.
Stoke-on-Trent

hiredonline.co.uk
Warehouse Operatives
No Experience Required!