Getting the most from your job board advertising
Job board advertising can be a powerful tool in your recruitment arsenal. It’s an easy and effective way to reach a wide audience, attracting top talent to your company.
Understanding how to maximise your job board advertising efforts is key to realising their potential.
This guide will provide you with basic strategies to advertise a job successfully, ensuring you attract the right candidates every time.
Using generic job titles for enhanced searchability
Your ad title should be catchy, yet directly related to the job role. It’s important to include relevant keywords for easier searchability.
Generic job titles are a crucial aspect of job board advertising.
When potential candidates search for job opportunities, they typically use common and broad job titles. Therefore, when you advertise a job, consider using job titles that are generic yet accurately describe the role.
For example, rather than advertising for a “Marketing Guru”, use a more commonly searched title like “Marketing Manager”. This method improves your ad’s visibility and increases the chances of attracting the right talent.
Keep in mind, the job title serves as the first point of contact between a job seeker and your advertisement. Make it count.
Targeting your audience
It’s crucial to understand who your target audience is before posting a job. This will ensure your ad is reaching the right people and increasing the likelihood of finding qualified candidates.
Consider factors such as location, industry, skills, and experience when identifying your target audience. This information will help you tailor your ad to appeal to the desired candidates.
For instance, if you are looking for a marketing manager with experience in the fashion industry, your ad should be crafted to attract those specific candidates.
Narrowing down your target audience will also save you time and effort by eliminating unqualified applications.
Where to advertise a job
When it comes to maximising your reach, increasing the number of job sites can be an excellent strategy.
By advertising your job opportunity across multiple job boards, you are effectively expanding your reach, making your ads accessible to a broader range of potential candidates. This method ensures your ad garners maximum visibility.
Different job sites cater to different audiences, each with their unique strengths. Some may be more suitable for a specific industry or skill set, while others may have a broader appeal.
By advertising across multiple job boards, you allow your job ad to tap into these diverse talent pools, enhancing your chances of finding the right fit.
Multi-site advertising can provide a more robust cross-section of candidates. It not only increases the quantity of applications but also the quality, as the diversity among applicants broadens.
This strategy can help bolster your employer brand by making your company name more visible across various platforms.
In essence, advertising across multiple job sites can significantly enhance your recruitment efforts, ensuring that you attract the most suitable candidates for your advertised role.
Posting job ads for free
While tempting, free job board advertising can be a double edged sword. They often attract an overwhelming number of unsuitable applications.
This flood of responses can significantly increase your screening time, leading to poor use of resources.
Free job sites may lack the ability to reach high-quality, passive candidates. These candidates are usually found on premium job boards, which come with a cost. You not get the level of customer support needed with free job board advertising, leaving you to navigate the recruitment process alone.
With over 20 years of experience in online recruitment, Hiredonline offers expertise in attracting quality candidates. We understand the nuances of job board advertising, ensuring your job ads are crafted and positioned effectively.
Hiredonline provides not just a platform for your jobs ads, but also valuable advice and guidance throughout the recruitment process.
